Imitation is the sincerest form of flattery.
Charles Caleb Colton, Lacon

The Tea Campaign has made top-quality Darjeeling tea extremely inexpensive, thereby provoking deep resentment from traditional tea traders. Buyers, beware! More and more imitations have appeared on the market, some of them the spitting image of our product. Don't be fooled: it's the campaign principle that counts, not the wrapping.

It's not surprising that our competitors have attacked us fiercely. The fact that competitors imitate us and operate with often strikingly similar practices speaks for itself. Imitation is the sincerest form of flattery.

We ask our customers to take a closer look at tea sold in similar packages and with familiar-sounding slogans: real imitation means adopting the basic principles of the Tea Campaign, not merely its outward appearance. But since we have been able to build an unusually thoughtful and well-informed base of loyal customers over the years (many of whom have tried other brands and returned to us), we trust that our concept and the quality of our product speak for themselves.