“Simplicity, simplicity, simplicity!”

Our motto is taken from Henry David Thoreau’s world-famous book Walden, or Life in the Woods, published in 1854. This classic of literature and philosophy has a cult following around the world. It insists that the richness of life consists of rich ideas and insights, not of an accumulation of material things. In life, we should possess and consume a few excellent things, not be burdened with materialism that does not give us true happiness.

Our company, the Tea Campaign New Zealand, is devoted to this principle of simplicity. Our product and our philosophy pay homage to the spirit of simplicity.

Like wine, tea has its crus. The soil that nourishes it, the climate that nurses it, and the altitude at which it grows contribute to its flavor and excellence. We have restricted ourselves to selling only one type of tea – the very best, Darjeeling. Grown on the slopes of the Himalayan Mountains, it is considered the “champagne of teas.”

Our unique marketing concept enables us to provide this “champagne” in its highest quality at an extremely affordable price. Specializing in Darjeeling, buying in large quantities, and selling in bulk bring significant savings – for you, our customers, and for us, a tea company devoted to life-enrichment through moderation.

The Tea Campaign New Zealand offers “luxury through simplicity.” In doing so, we not only make excellent tea available at a reasonable price. We also propose a new, and yet old, philosophy of life, which includes – but is not restricted to – intelligent marketing and consumption.

As Thoreau said: “Our life is frittered away by detail. … Simplify, simplify.”